Rocío Manzano

Rocío Manzano 451 451 Escuela Universitaria de Turismo de Zaragoza

ROCIO MANZANO, CEO AND FOUNDER OF THE PARIS FACTORY

ROCÍO MANZANO

“My degree in Tourism allowed me to learn and explore the different areas of this exciting industry. I specialised in digital marketing. Now I live in Paris and four years ago I started my project where I design tailor-made trips, lead private tours around Paris through its most atypical and lesser-known corners, and coordinate small group tours to other regions of France. I also create content where I show all these places.”

What motivated you to study tourism?

 

I had known for quite some time that I wanted to study tourism because, to be honest, I couldn’t see myself doing anything else. I didn’t know exactly what I wanted to do, but I wanted to work in the world of travel and tourism, which is something I am passionate about. Once I started my studies, I learned about many other areas related to tourism that I loved and have applied over the years, such as sociology, marketing and market analysis…

 

How has your career developed since you graduated?

After my tourism degree, I took two master’s degrees in digital marketing, and I also had temporary jobs (6-12 months) in both multinational and family-run companies: car rental agency, wine tourism department of a winery, multi-purpose receptionist… I then decided to move to Paris, where I worked at Disneyland Paris to improve my language skills, and later in the Guest Experience department of a well-known Spanish chain in their hotels in Paris. All these jobs helped me to train, develop and give me the experience I needed to seek (and find) my own path in the world of entrepreneurship when I founded La Fábrica París in 2020.
What do you enjoy most about your job, any memorable experiences you would like to share?
I am incredibly lucky to have created a job that is practically tailor-made for me. I couldn’t love what I do more and I think it’s one of the best jobs I’ll ever have in my life: to show Paris through my eyes to all those who want to enjoy it in a different and less typical way. I love history, curiosities, discovering new corners of France and its surroundings, creating content, being able to make other people’s trips a reality and, in the process, being able to meet people from more than half the world doing what I love.
One of the most important things this job has given me (although every little milestone makes me very proud) is that last September, during the Paris 2024 Olympic Games, I worked with the Spanish Paralympic Committee to organise and coordinate two events in Paris for two unforgettable evenings in a dream location.

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